Olist Revenue & CX Intelligence
Marketplace revenue & customer-experience analytics on the real Olist Brazilian e-commerce dataset (~99k orders, 2017–2018). Built as code with Evidence on the governed dbt marts. Real public data — © Olist, CC BY-NC-SA 4.0, non-commercial demo.
GMV
$13,591,644
Orders
99,441
AOV
$136.68
On-Time %
91.9%
Avg Review
4.09
Repeat %
3.1%
Repeat purchase is just ~3% — Olist is acquisition-rich but retention-poor. That's the central growth gap, not a footnote.
Revenue over time
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The series is trimmed to Olist's usable window (2017-01 … 2018-08) in the dbt model, so the trend is correct by default — no dashboard-level filtering. Note the Nov-2017 Black Friday spike.